Beachmint, eBay & The Olsen Twins
Social commerce innovator, Beachmint pairs some of our favorite fashionable celebrities, designers, and stylists together to sell amazing apparel, jewelry and home décor – and now we’re excited to share that today marks the start of a new partnership between eBay and Beachmint, starting with a week-long sale on eBay Fashion Vault.
BeachMint on eBay will offer shoppers exclusive access to items designed and curated by some of our Hollywood favorites, including Mary Kate & Ashley Olsen; Kate Bosworth and Cher Coulter; Rachel Bilson and Nicole Chavez; Justin Timberlake and Estee Stanley; Brooke Burke; and Jessica Simpson and Nerida Joy. The sale will feature merchandise from all six of the e-tailer’s shopping destinations: JewelMint, StyleMint, BeautyMint, HomeMint, IntiMint and ShoeMint.
We had a chance to sit down with Mary Kate and Ashley Olsen to talk all things Beachmint on eBay, along with their favorite eBay finds and secrets for shopping the site and must-have styles for fall… [MORE]
Jauretsi: Developing a personal style can be difficult, what is your advice to people struggling to find their identity through their style?
Ashley Olsen: Experiment with new trends and have fun with fashion to find your personal style. It’s most important to feel comfortable and confident.
Q: You’re known for your love of vintage- what are you thoughts on eBay’s vintage selection?
Mary Kate: When I shop vintage I search for special, one of a kind items. I love how eBay connects you to people and closets you wouldn’t typically have access to.
Q: StyleMint is just as much about the product as it is about the overall experience. Why is the overall “social commerce” experience important for a brand like StyleMint?
A: StyleMint’s shopping experience allows us to have an open dialog with our community, which is exciting. We learn more about them and what they like every month and we love sharing styling advice and our vision for each collection.
Q: When shopping for a Tee, what are the top 3 things people should look?
A: Fit, fabric and drape.
Q: StyleMint launched with Ts and now customers can get full looks. Do you design with full looks in mind per month?
MK: Whether we’re designing for Elizabeth and James, Olsenboye or StyleMint, we always consider styling and the full look. We’ll be rounding out StyleMint’s product assortment with more dresses, skirts and pants over the next few months. We’ll also introduce seasonal capsules like sweaters and cold weather accessories later this Fall.
Q: How did you come up with the name StyleMint for the brand?
A: Well, Mint is a given when you’re joining the Beachmint family. Our vision was to create a destination that offers fashion and styling advice. Style was the natural choice.